As we found out in August, “Nail It!” magazine will cease publishing print issues at the end of 2016, according to multiple sources, which was confirmed by NAIL IT! Editor Stephanie Lavery, in her Editor’s Note in the magazine’s November/December issue. BREAKING: ‘NAIL IT!’ TO CEASE PRINT EDITION
The consumer-focused title was Creative Age publishing’s mass market offering to nail enthusiasts and boasted a circulation of 120,000 bi-monthly copies. “Nail It!” shared nail art inspiration, tutorials, and profiles of popular nail artists between glossy photos of reader submitted nail art. Announcements about new collections, nail products, and editorials were invaluable inspiration for many readers.
Nail It! debuted in February of 2013 to lots of fanfare and industry excitement. Finally there was a print title targeted at serious nail DIYers! Along with a way to reach out to prospective nail artists and stoke their excitement about the industry, Nail It! magazine was a stage for celebrity nail artists to shine.
The bi-monthly magazine was well regarded by nail techs as a fantastic jumping off point for client inspiration, and a way to keep their fingers on the pulse of what consumers are looking for. A favorite for salon waiting areas, Nail It! was a great resource for clients to read and not get bogged down by industry pro-focused articles.
The Nail It! social media footprint is significant, and the direction of those accounts has just been made clear. With 315,297 Facebook fans, 262,000 Instagram followers, and 18,763 Twitter followers, Nail It! will continue to provide nail content through those channels. Stephanie Lavery urged Nail It! fans to follow the magazine’s social media accounts, and subscribe to the E-newsletter available through the Nail It! website.
The end of publication of any nail magazine is sad for our industry, but hopefully another title will try to occupy the consumer nail/beauty space. In a market segment that is saturated with blogs and YouTube personalities, it was refreshing to have a magazine for consumers that we could count on to provide correct information, and that got our clients excited to try something new.
Our creator, Ashley Gregory, has an editorial in the September/October issue, which is on newsstands now. Be sure to grab a few copies as they will soon be collector’s items.
What will you miss most about Nail It! Magazine? How will you fill that void for your clients? Did you have a subscription to the print or digital issues? Tell us in the comments below.