INSTAGRAM HACKS FOR BEAUTY PROS Beauty is a visual industry and Instagram is a fabulous method to stand out from the crowd. However, with full client schedules and constant algorithm changes, Instagram can seem like more of a chore than […]
abstract nail art tutorial video the nailscape Has this ever happened to you? You have the dream client who tells you that she wants nail art, AND you can do whatever you want. This is the dream! But as you […]
HOW TO TAKE GREAT NAIL ART PHOTOS The worst part of creating fabulously intricate nail art is trying to capture a photo of it. You want to be able to show the world the skills you wield with the flick […]
Cultivating a social media presence in the nail industry has never been more important. Across the beautyscape, professionals are building communities to support, inspire, and critique each other. From Facebook groups to Instagram stories, artists are mastering the reach provided by social […]
Salon retail is a hot topic. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. On the other side of […]
Everywhere you look, there is marble. In the background of every Instagram influencer’s flat lays, on the backs of phone cases (ours included,) and on nails. We’ve noticed that the marble tutorials we’ve seen have all been very pretty, but […]
We knew that we needed some show-stopping nails to wear to fashion week, so we came up with a mash up of trends that wowed the crowds. You may have seen these nails on Instagram, as Nail It magazine was […]
We’ve got the foolproof way to chrome over CND Shellac, straight from CND Education Manager, Kristina Estabrooks, without tack free topcoat! Watch below to see how to use the complete CND Shellac system to chrome nails with zero product modifications, […]
Taking photos of your work is the single most important way to market yourself as a nail professional. A well-composed photo of your work, shared on social media, is the easiest way to demonstrate your skills as the fabulously talented […]
In today’s video tutorial, we use the new IBD Just Gel Tints, which are an exciting innovation in gel polish. We create three sheer gel tint looks, which can be easily recreated for your clients! Horizontal gradient, multi-color tortoise shell, […]